Our Approach to Advertising Analytics
Our methodology delivers market-focused, transparent insights by combining local expertise with robust data analysis. We draw from sources across the Australian ad landscape, ensuring every recommendation aligns with industry standards and your specific objectives.
Meet Our Analytics Team
Driven by accuracy and integrity, our specialists bring a range of skills.
Alex Morgan
Lead Analyst
Focus Area
Market Analytics
Key Skills
Alex oversees large-scale campaign analyses, ensuring that all client reporting is clear, compliant, and actionable.
Priya Patel
Data Specialist
Expertise
Data Integration
Top Skills
Priya streamlines raw data from multiple sources, providing a clean, compliant foundation for analysis and reporting.
Tom Nguyen
Performance Strategist
Strengths
Audience Insights
Skills
Tom bridges the gap between analytics and practical campaign steps, keeping strategies relevant and results focused.
Grace O'Connor
Compliance Consultant
Specialist In
Regulatory Review
Expertise
Grace ensures all analytics processes meet industry and privacy regulations, giving clients peace of mind at each stage.
How Our Evaluation Process Works
Each step in our advertising analysis brings additional clarity and ensures transparency according to Australian standards. Here’s how we manage your project from start to finish.
Data Collection and Audit
We start by gathering and verifying campaign data from all available digital and traditional sources, ensuring results reflect the complete market picture. Our process accounts for changes in audience behaviour over time.
You receive a list of the data sources reviewed for full transparency.
In-Depth Performance Analysis
Next, we apply advanced analytical techniques to assess metrics such as reach, frequency, and engagement. We compare these against industry benchmarks and your specific goals.
Expect a detailed report highlighting meaningful trends and actionable recommendations.
Reporting and Consultation
Our team delivers clear, accessible reports that visualise progress, key findings, and improvement opportunities. We support ongoing adjustments and answer any follow-up questions you may have.
We’ll walk you through each report, offering recommendations tailored to your goals.
Compare Our Service Approach
| Features | Market Analytics Review | Custom Campaign Analysis | Ongoing Reporting Support |
|---|---|---|---|
| Covers digital and traditional media | Yes | Yes | Yes |
| Compliant with Australian standards | Yes | Yes | Yes |
| Personalised recommendations for campaigns | No | Yes | Yes |
| Ongoing reporting and support | No | No | Yes |